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There are numerous channels for advertising your products and services. Newsletters and might attract B2B audiences, while Instagram and TikTok are ideal for targeting Gen Z. But no matter your approach, once a potential lead clicks in, you should have something eye-catching prepared to keep them interested. This is why well-placed imagery is crucial.
Unfortunately, it isn’t as simple as running a Google search and picking the first image that relates to your business. If you’re lucky, the picture might simply be unoptimized for your messaging, but on the severe end, you might be hit with hefty royalty fees by doing so. Scopio offers a royalty-free image library with over 900,000 professional photos that can help you tell your brand’s story, and .
Scopio was co-founded by Christina Hawatmeh and Nour Chamoun, who were featured in and the ’ 30 Under 30 list in 2020, respectively. Their goal is to make stock photography more diverse, and they accomplish this by hiring over 14,000 photographers from more than 150 countries to capture stunning, authentic images that challenge stereotypes. With this subscription, you can download up to 1,000 pictures per month. Scopio allows you to filter assets by gender, ethnicity and location so that you can find artists whose work aligns with your values.
Not only will your purchase support photographers sharing original stories, but it may also help you set your business apart from the competition. Scopio’s library also hosts images capturing trends and current events, allowing you to provide your audience with relevant content via your , editorial work, print materials and TV spots. Plus, you won’t have to worry about paying an artist or agency to use their assets in your marketing campaigns.
Authenticity is vital when communicating with your audience, and Scopio offers numerous original works that may shape your brand messaging for the better. You can .
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